If you are in a business in the Santa Clarita Valley, the best position in our current market is by being the "only one" in your niche.

Within our real estate business - We represent Police Officers and Deputy Sheriff's, with all of their real estate needs, but we help other people as well.

Business_Tips_by_Santa_Clarita_business_ownersAt the start, our niche - before it was popular, was founded on LEO's(law enforcement officers)...  This was because a LEA, (law enforcement agency), was where I worked.  I was an LAPD, full time, officer from 1990-2007 and a reserve officer from 2007 to 2013.

Today, that is still a niche of ours, but it has expanded as Paris911 has become a more recognized local BRAND for Real Estate.

There are over 200 REMAX agents at REMAX of Santa Clarita CA.  We are the only "Paris911 Team".

So, it's like a brand inside a brand.

Here is our morning ritual - or at least mine, as I am the marketing hub of Paris911.

I shut down my cellular phone after awaking at 0400hrs (yes, that's 4am, before the cock crows, and before the sun comes up)...

I shut down my phone so I don't lose my train of thought.  When younger - the train was much harder to de-rail...  Today, well, I'm older :)

I climb aboard my Treadclimber - I set the speed for 3.1 mph at level 8 - and start walking. When I have concluded my 30 minutes of walking - according to the machine I will have blasted 620 calories...

While on the Treadclimber - I read real estate news posted on my Feedler - I used to have my feeds on Google Reader, but that's gone - Feedler is my iphone and ipad app, it's a "paid for" app, but it's great.

I send myself articles of interest to my Evernote (it plugs into Feedler)...

When finished - I walk back into the house and sit down at my computer and start writing.

I polish off at least 4 articles and also interact on social media.  Note, I said "interact" - not "plug myself and Paris911 selfishly..."

I also do our morning Podcast/Radio show and post that up on SoundCloud - using that widget for my blog - at least one of them - depending on the news.  This Podcast is typically done on my iPhone via my Bluetooth headset while driving  to Starbucks...

On my way to the office - I listen to one of my most recent "books on tape" - (remember tapes??), via my ITunes account.

It is now about 0930hrs...  (I showered and shaved somewhere in there too :) )

I then start to look at my email, replying to any and all inquires - sending leads(this goes on 24/7/365), to our buyers agents and making that all important "first touch"...  This continues at this pace until about 12p - when I will start calling back those that have called, or text back those who have texted....

All is done 7 days a week - However, our Santa Clarita real estate office is attended by Paris or I on weekends...  My Paris911 Team of buyers agents do work weekends.  I will attend any pre-schedule meetings on Weekends by appointment made during the week.

It works - We are in the top 5 Teams at REMAX of Santa Clarita, for YTD - 2013...

Let's talk about your schedule in the AM - what do you do and what don't you do...

Please comment below and thanks for reading....